Literature Survey & Acknowledgement

Acknowledgement

There are a number of people whom I would like to thank for their help and support in the creation of this dissertation!

I would like to thank the lecturers and staff of JVIMS for their support, guidance and patience but especially Prof. Apexa Joshi for her support as thesis advisor. Her encouragement at all stages of this project work has been contributed greatly to present the contents of the project.

We are grateful to Prof. Apexa Joshi, Seema Makhecha(H.O.D), Dr. K.J.Thankanchand Director of JVIMS M.C.A. College, for allowing us to carry out our dissertation work.

We would also like to thank all the staff members of the computer department, college library which provided us lot of valuable information regarding our project and for their understanding

whenever I required time to study or research. Last but not the least; we are obliged to our parents & all those who have directly or indirectly helped us to make this dissertation happen.

Literature survey

1. How does a webmaster ensure that they appear high on search results? The answer is SEO(search engine optimization). Jerri Ledford (2008) defines the term SEO as “Improving a web site in an attempt to attract search engine crawlers”. A crawler is a piece of software that selects websites and indexes their contents for the purposes of building a search database.
2. SEO is not a new idea; it has been around nearly as long as the search engines. However with the massive increase in traffic and usage on the internet, it has become a hugely important part of the design process. We use various techniques like keyword research, link building etc.
3. This dissertation sets out to determine and document the main search engine optimization techniques used today i.e. Keyword research which is most important. The final part of the dissertation will apply all this to techniques to website for optimizing our site in search engine ranking.