Search Engine Optimization

DOWNLOAD SEARCH ENGINE OPTIMIZATION PPT

Topics [ Download ]

1. Setting SEO Goals and Objectives
2. Strategic goals SEO Practitioners can fulfill.

Topics [ Download ]

1. How Search Engine Works?
2. Understanding Search Engine Results. 
3. Understanding the Layout of Search Engine Results. 
4. Search Engine in Yahoo
5. Search Engine in Bing
6. How Vertical Results fit into the SERPs.

Topics [ Download ]

1. Market share of search engine.
2. Market share of Google.

Topics [ Download ]

1. Difference between online sale and offline sales.
2. Eye tracking
3. Page search process in Google.com

Topics [ Download ]

1. Developing an SEO Plan Prior to Site Development
2. Business Factors That Affect the SEO Plan
3. Understanding Your Audience and Finding Your Niche
1. Mapping Your Products and Services
2. Content Is King
3. Segmenting Your Site’s Audience

Topics [ Download ]

1. Determining Searcher Intent and Delivering Relevant
1. Document analysis and semantic connectivity.
2. Link Analysis
2. Common types of search in information retrieval.
3. Latent semantic analysis(LSA)
4. Link Analysis
5. Problem of link neighboring
6. Anchor text(<a…>click</a>)
7. Disambiguation
8. Diversity
9. Freshness content(Query deserve freshness)

Topics [ Download ]

1. The Different Types of Queries, their Categories,Characteristics, and Processes
2. Informational queries
3. Navigational Queries
4. Transactional Queries
5. Importance of General Queries.

Topics [ Download ]

1. How User Click on Results
2. Natural and Paid Results
3. Click Tracking Statistics
4. Difference Between Natural and Paid Results
5. Effect of listing in Natural V/s Paid Results

Topics [ Download ]

1. Advance Search Technique
2. Advance Google Search Operators
1. Competitive analysis
2. Keyword research
3. SEO site auditing
4. Link building.
3. Yahoo Advance Search
4. Bing Advance Search
5. Vertical search technique
6. Country Specific Search engine
7. Optimizing for specific countries

Topics [ Download ]

1. Advance Methods of Planning and Evaluation
2. SWOT - strength, weakness, opportunities, threats
3. SMART - specific, measurable, achivable, realistic, time-bound.